With offices in Tokyo, Osaka, and Singapore hosting a team of more than 80 full time researchers and 100 staff interviewers, CarterJMRN is a full service Japan-based market research agency. Our history began in 1989 with the founding of qualitative specialist boutique Japan Market Resource Network, which merged with Carter in 2012. In that time we have worked with most of the major international brands to have entered and prospered in Japan. As a fully bicultural agency, we are known for the cultural sensitivity and effectiveness of our responses to clients’ challenges, applying intelligent and efficient research design. We enable highly practical, prescriptive and actionable solutions.

We lay the foundation for our clients’ marketing activities in Japan, including market entry, with innovative methods that cover the gamut of immersive, qualitative and quantitative approaches. These approaches include cultural analysis, semiotics, trend watching, secondary desk research, depth interviews, ethnography, focus groups and all quantitative survey methods. We are your guide to unmasking the needs, desires and opinions of Japanese consumers and helping you to translate those into action.

We help you learn the contours of the market

Opportunity sizing

Market mapping
Trend analysis
Key player analysis

We help you come to know your customers intimately

Cultural analysis and semiotics

Ethnography, in-home, in-depth interviews, focus groups
Sizing, segmentation, concept testing and optmization

We help you activate your offer in the market

Messaging and concept
Marketing plan
Business matching

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