What We Do

The Carter Group guides global brands on their journey to success in Japan

Market Research

Market research and related understanding is essential to creating success with the Japanese consumer

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Executive Search

A successful brand and winning strategy needs the best people to carry it out.

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“Reliable delivery and strong clarity of communication. Excellent support, recruitment, catering, management and moderation, as always!”

Digital Media Industry

“Attentive and knowledgeable personnel, great service, highly accommodating. Keep up the great work - we are glad we found you, and look forward to working with you again”

VP, Creative Agency

“Efficient processes and good attention to detail by all members of CarterJMRN. Very nice facilities. An all-round very good experience. Thank you!”

Finance Industry

“Thank you, it was an exciting approach and new experience to learn with you in this way! It’s a luxury for us to step back from daily business for a whole day but it was absolutely worth it.”

VP, Health & Beauty Care

“Thank you Carter team for working around our busy schedule and making the presentation a huge success. It was evident that a lot of work and thought had been put into crafting the presentation in a way that was insightful and engaging. Thanks to your input and outstanding delivery, we spent five hours on the insights and literally had to pull people out of the room. It’s clear that you have a wonderfully talented team. We made the right choice in partnering with you.”

Executive VP, Skincare

“The survey method they proposed for us met the challenges, and I was moved by the very customized stimuli prepared.”

VP, Creative Agency

“Thanks to your consideration, this project went smoothly without any troubles. We greatly appreciated the teamwork.”

Sales & Business Development, Automobile

“Thanks again for all your help over the past few weeks. I really appreciate your professionalism, responsiveness and attention to detail.”

Founder, Food & Hospitality Consultancy

“Carter have twice proved that they can manage complex logistics to set-up robust usability labs globally. The results from each round have been valuable in driving further improvement of our product. Thank you to the team for another great round of user testing.”

CEO, Sports Media

“Thank you for the quick turn around and insightful way you’ve delivered the results. I feel we now have the information and the confidence we needed for this launch. It was a pleasure working with you on this… now to the rest of Asia.”

VP, Skincare

“Debbie and her team are highly competent professionals who take the time to listen to our needs and what it is that we want to get out of the survey. Very rare combination of high quality service, client oriented approach, and excellent communication skills.”

President, Luxury Jewellery

“Thanks again all for all your support over the last few weeks on this project. Now I'm home I can start to appreciate just how much we managed to do! Especially, thank you to the team for the de-briefs - so speedy! Lovely job on the report… We are thrilled with the results!”

VP, Creative Agency

"Smart and professional. I would recommend Carter over any other."

Head of Department, Agribusiness

“As always, smooth running project with helpful staff. I particularly appreciate that you only promise what you can deliver, which promotes trust.”

Director, Smarthome Digital

"Yesterday's workshop was outstanding. The value you brought to the project far exceeded what we alone could have done. Thank you so much. We look forward to reading the report."

Executive Director, Non-profit Organisation

“I don't give up easily, and I am impressed with you and your company.”

Head of Department, Agribusiness

“In time delivery, good communication, great quality of deliverables.”

Director, Market Research Agency

“Carter was flexible, easy and professional to work with. For the type of research we did, I thought the quality of the work was terrific. Really appreciated the team's ability to adapt and execute in what is usually a chaotic environment at our HQ.”

VP, Skincare