{"id":498,"date":"2025-01-15T10:17:48","date_gmt":"2025-01-15T10:17:48","guid":{"rendered":"https:\/\/the-carter-group.com\/?p=498"},"modified":"2025-09-16T01:18:58","modified_gmt":"2025-09-16T01:18:58","slug":"export-to-japan-podcast-opportunity-in-japans-ageing-population-with-dominic-carter","status":"publish","type":"post","link":"https:\/\/the-carter-group.com\/en\/export-to-japan-podcast-opportunity-in-japans-ageing-population-with-dominic-carter\/","title":{"rendered":"Export to Japan Podcast &#8211; Opportunity in Japan\u2019s Ageing Population with Dominic Carter"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dsm_perspective_image src=&#8221;https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/hqdefault.jpg&#8221; title_text=&#8221;hqdefault&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; align=&#8221;center&#8221; sticky_enabled=&#8221;0&#8243;][\/dsm_perspective_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px|10px|10px|10px|true|true&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p class=\"s8\"><span class=\"s6\"><strong><span class=\"s5\">Title:<\/span><\/strong> Aging in Japan \u2014 Challenges, Solutions &amp; Opportunity<br \/><strong><span class=\"s5\">Host:<\/span><\/strong> Steve Crane (Export to Japan)<br \/><strong><span class=\"s5\">Guest:<\/span><\/strong> Dominic Carter, CEO of The Carter Group \/ Co-founder, Living Best<br \/><strong><span class=\"s5\">Release Date:<\/span><\/strong> <span>15th January 2025<\/span><\/span><\/p>\n<p class=\"s8\"><span class=\"s6\">Steve Crane sits down with Dominic Carter to unpack Japan\u2019s unprecedented demographics and the practical, near-term opportunities in <\/span><span class=\"s6\">AgeTech<\/span><span class=\"s6\">. Carter outlines why Japan is a \u201cslow-moving emergency,\u201d how Living Best filters and adapts solutions with users, and where inbound companies should focus to win\u2014commercially and culturally.<\/span><\/p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtu.be\/LXlqVEtmMzo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px|10px|10px|10px|true|true&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<ol>\n<li><span class=\"s11\">Japan\u2019s Unprecedented Demographics &amp; Why It Matters<\/span>\n<ul>\n<li><span class=\"s6\">Japan is historically old: \u201cThere is actually no country\u2026 that has a demography that looks like Japan\u2019s right now.\u201d [00:01:29]<\/span><\/li>\n<li><span class=\"s6\">Median age \u2248 50; Gen-X-equivalent is large with fewer younger cohorts beneath it, stressing future care capacity. [00:01:29\u201300:02:17]<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span class=\"s11\">From Research to Action: A \u201cSlow-Moving Emergency\u201d<\/span>\n<ul>\n<li class=\"s14\"><span class=\"s6\">Human-centric robotics work showed tech\u2019s real potential\u2014but the clock is ticking.<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">\u201cJapan is going to need technology at scale\u2026 otherwise [we\u2019ll be] unable to look after my generation.\u201d [00:03:06\u201300:03:36]<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"s12\"><span class=\"s11\">The Living Best Model (Three Phases + Community)<\/span>\n<ul>\n<li class=\"s14\"><span class=\"s5\">Phase 1:<\/span><span class=\"s6\"> Pick solutions that can win <\/span><span class=\"s5\">now<\/span><span class=\"s6\">. \u201cWe want projects we can\u2026 achieve some traction and success now.\u201d [00:04:18\u201300:05:00]<\/span><\/li>\n<li class=\"s14\"><span class=\"s5\">Phase 2:<\/span><span class=\"s6\"> Co-design\/adapt with users to get UX right. [00:05:00]<\/span><\/li>\n<li class=\"s14\"><span class=\"s5\">Phase 3:<\/span><span class=\"s6\"> <\/span><span class=\"s5\">Facilitate commerce<\/span><span class=\"s6\"> (connect to distribution). [00:05:00\u201300:05:24]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">Secret sauce: professional + user <\/span><span class=\"s5\">community<\/span><span class=\"s6\"> to de-risk market entry. \u201cThat extra assistance from our community is our kind of secret sauce.\u201d [00:06:31]<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"s12\"><span class=\"s11\">Inbound Focus, Distribution, and Trust<\/span>\n<ul>\n<li class=\"s14\"><span class=\"s6\">Living Best currently prioritizes inbound companies; distribution partners are curated from long-standing relationships. [00:05:24\u201300:07:56]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">Hiring the <\/span><span class=\"s5\">right country manager<\/span><span class=\"s6\"> is pivotal\u2014get it wrong, lose years. [00:09:05\u201300:09:35]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">\u201cGreat concepts, well adapted with the right people and networks are likely to succeed.\u201d [00:09:35]<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"s12\"><span class=\"s11\">Concrete Use Cases: Comfort Linen &amp; <\/span><span class=\"s11\">Steadywear<\/span>\n<ul>\n<li class=\"s14\"><span class=\"s5\">Comfort Linen (Canada):<\/span><span class=\"s6\"> friction-reducing sheets\/<\/span><span class=\"s6\">pajamas<\/span><span class=\"s6\"> that ease <\/span><span class=\"s5\">mobility in bed<\/span><span class=\"s6\">; strong sleep-quality impact; top results in Living Best testing; users \u201cjust raved about it.\u201d [00:10:11\u201300:12:39]<\/span><\/li>\n<li class=\"s14\"><span class=\"s5\">Steadywear<\/span><span class=\"s5\"> (Canada):<\/span><span class=\"s6\"> mechanical wrist device that <\/span><span class=\"s5\">cancels hand tremors<\/span><span class=\"s6\"> (\u201cpeople who can\u2019t write can write again\u201d). [00:11:17]<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"s12\"><span class=\"s11\">Culture &amp; Adoption + Where the Opportunities Are<\/span>\n<ul>\n<li class=\"s14\"><span class=\"s6\">Tech attitudes: less dystopian about robots, but adoption must feel <\/span><span class=\"s5\">\u201cmore human, not less\u201d<\/span><span class=\"s6\">. [00:13:22\u201300:14:28]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">Penetration pattern: smartphones\/laptops high; e-readers\/smart speakers lower\u2014value \u201cgentle, gradual\u201d solutions. [00:13:22\u201300:13:56]<\/span><\/li>\n<li class=\"s14\"><span class=\"s5\">B2B:<\/span><span class=\"s6\"> care-facility sensors, <\/span><span class=\"s5\">remote diagnostics<\/span><span class=\"s6\">, and <\/span><span class=\"s5\">care-home DX<\/span><span class=\"s6\">; selective VR interest. [00:15:29\u201300:15:59]<\/span><\/li>\n<li class=\"s14\"><span class=\"s5\">B2C:<\/span><span class=\"s6\"> from 72 concepts tested, standouts included <\/span><span class=\"s5\">brain-training apps<\/span><span class=\"s6\">, a <\/span><span class=\"s5\">wearable sensor<\/span><span class=\"s6\">, and <\/span><span class=\"s5\">speech-visualization<\/span><span class=\"s6\"> for hearing-impaired users. [00:16:31]<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p class=\"s12\"><strong><span class=\"s11\">Key Takeaways<\/span><\/strong><\/p>\n<ul>\n<li><span class=\"s5\">Pick near-term winners.<\/span><span class=\"s6\"> Focus on solutions that can show visible impact quickly to build momentum and credibility.<\/span><\/li>\n<li><span class=\"s5\">Co-create with users.<\/span><span class=\"s6\"> Early adaptation and UX refinement are non-negotiable in Japan.<\/span><\/li>\n<li><span class=\"s5\">Community de-risks entry.<\/span><span class=\"s6\"> A trusted professional\/user network accelerates distribution and avoids bad fits.<\/span><\/li>\n<li><span class=\"s5\">Trust &gt; features.<\/span><span class=\"s6\"> In Japan, an \u201cokay\u201d solution with trust can beat a superior one without it.<\/span><\/li>\n<li><span class=\"s5\">Opportunity bands:<\/span><span class=\"s6\"> B2B (sensors, remote care, DX) and B2C (cognitive, mobility, hearing, practical wearables) are especially ripe.<\/span><\/li>\n<\/ul>\n<p class=\"s12\"><strong><span class=\"s11\">Notable Quotes<\/span><\/strong><\/p>\n<ul>\n<li class=\"s14\"><span class=\"s6\">\u201cThere is actually no country\u2026 that has a demography that looks like Japan\u2019s right now.\u201d [00:01:29]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">\u201cJapan is going to need technology at scale\u2026 otherwise [we\u2019ll be] unable to look after my generation.\u201d [00:03:36]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">\u201cWe want projects we can\u2026 achieve some traction and success now.\u201d [00:04:18]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">\u201cThat extra assistance from our community is our kind of secret sauce.\u201d [00:06:31]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">\u201cUser trial participants just raved about it.\u201d (Comfort Linen) [00:12:39]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">\u201cI want the technology to make me <\/span><span class=\"s5\">more human<\/span><span class=\"s6\">, not less human.\u201d [00:14:28]<\/span><\/li>\n<li class=\"s14\"><span class=\"s6\">\u201cAn inferior solution that\u2019s well trusted will be more successful than a superior solution where you haven\u2019t done the work to build the trust.\u201d [00:17:53]<\/span><\/li>\n<\/ul>\n<p class=\"s8\"><strong><span class=\"s5\">Conclusion<\/span><\/strong><span class=\"s6\"><br \/><\/span><span class=\"s6\">Japan\u2019s age wave is both a societal challenge and a commercial runway. Carter\u2019s playbook\u2014pick near-term wins, adapt with users, and plug into trusted distribution\u2014offers a clear path for inbound innovators to create human-centric impact <\/span><span class=\"s5\">now<\/span><span class=\"s6\">.<\/span><\/p>\n<p class=\"s8\"><strong><span class=\"s5\">Subscribe \/ Follow<\/span><\/strong><span class=\"s6\"><br \/><\/span><span class=\"s6\">Follow<\/span><span class=\"s6\"> <\/span><a href=\"https:\/\/youtube.com\/@export2japan?si=exkG9fBjcsb44x0L\" target=\"_blank\" rel=\"noopener\"><span class=\"s15\">Export to Japan<\/span><\/a><span class=\"s6\"> (hosted by Steve Crane) on your podcast app of <\/span><span class=\"s6\">choice, and<\/span><span class=\"s6\"> connect with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/dominiccarterjapan\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s5\">Dominic Carter<\/span><\/a><span class=\"s6\"><a href=\"https:\/\/www.linkedin.com\/in\/dominiccarterjapan\/\" target=\"_blank\" rel=\"noopener\"> on LinkedIn<\/a> for updates on Living Best and Japan <\/span><span class=\"s6\">AgeTech <\/span><span class=\"s6\">opportunities.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dsm_perspective_image dsm_perspective_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dsm-perspective-image-wrapper et_always_center_on_mobile\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" src=\"https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/hqdefault.jpg\" alt=\"\" title=\"hqdefault\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Title: Aging in Japan \u2014 Challenges, Solutions &amp; OpportunityHost: Steve Crane (Export to Japan)Guest: Dominic Carter, CEO of The Carter Group \/ Co-founder, Living BestRelease Date: 15th January 2025 Steve Crane sits down with Dominic Carter to unpack Japan\u2019s unprecedented demographics and the practical, near-term opportunities in AgeTech. Carter outlines why Japan is a \u201cslow-moving emergency,\u201d how Living Best filters and adapts solutions with users, and where inbound companies should focus to win\u2014commercially and culturally. Japan\u2019s Unprecedented Demographics &amp; Why It Matters Japan is historically old: \u201cThere is actually no country\u2026 that has a demography that looks like Japan\u2019s right now.\u201d [00:01:29] Median age \u2248 50; Gen-X-equivalent is large with fewer younger cohorts beneath it, stressing future care capacity. [00:01:29\u201300:02:17] From Research to Action: A \u201cSlow-Moving Emergency\u201d Human-centric robotics work showed tech\u2019s real potential\u2014but the clock is ticking. \u201cJapan is going to need technology at scale\u2026 otherwise [we\u2019ll be] unable to look after my generation.\u201d [00:03:06\u201300:03:36] The Living Best Model (Three Phases + Community) Phase 1: Pick solutions that can win now. \u201cWe want projects we can\u2026 achieve some traction and success now.\u201d [00:04:18\u201300:05:00] Phase 2: Co-design\/adapt with users to get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/posts\/498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/comments?post=498"}],"version-history":[{"count":3,"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/posts\/498\/revisions"}],"predecessor-version":[{"id":504,"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/posts\/498\/revisions\/504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/media\/501"}],"wp:attachment":[{"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/media?parent=498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/categories?post=498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/the-carter-group.com\/en\/wp-json\/wp\/v2\/tags?post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}