{"id":200,"date":"2024-06-11T03:04:02","date_gmt":"2024-06-11T03:04:02","guid":{"rendered":"https:\/\/the-carter-group.com\/?page_id=200"},"modified":"2025-12-04T23:14:58","modified_gmt":"2025-12-04T23:14:58","slug":"home-page","status":"publish","type":"page","link":"https:\/\/the-carter-group.com\/en\/","title":{"rendered":"The Carter Group"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.25.1″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” global_colors_info=”{}”][et_pb_fullwidth_header title=”Your Trusted Partner for Success in Japan, for Over 25 Years” header_image_url=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/06\/CarterGroup_Collage.png” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Montserrat|500|||||||” title_text_align=”center” title_text_color=”#000000″ title_font_size=”56px” subhead_font=”Montserrat|600|||||||” subhead_text_align=”center” subhead_text_color=”#000000″ subhead_font_size=”56px” background_color=”#D6D6D6″ global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.25.1″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Carter Group Operating Businesses” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]For 25 years, we have been supporting the success of global companies in Japan. Leveraging our trusted expertise and proven track record, we deliver innovative insights. As your dedicated partner, we are committed to accelerating your business growth with full support.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2023\/09\/CarterJMRN-1500×500-1.png” title_text=”CarterJMRN 1500×500″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”|10px||10px|false|false” border_radii=”off|30px|30px||” border_width_all=”12px” border_color_all=”#FFFFFF” box_shadow_style=”preset2″ global_colors_info=”{}”][\/dsm_perspective_image][dsm_card title=”CarterJMRN” subtitle=”Market Research” content_horizontal_alignment=”flex-start” content_equal_height=”on” image_vertical_alignment=”flex-start” image=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/06\/CarterJMRN-tile-cropped.jpg” alt=”Downtown Tokyo” button_url=”http:\/\/carterjmrn.com” button_url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|700|||||||” subhead_font=”|600|||||||” subhead_text_color=”#E02B20″ custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#E02B20″ button_border_color=”#FFFFFF” button_border_radius=”45px” button_font=”|600|||||||” button_use_icon=”off” button_alignment=”center” button_custom_padding=”10px|15px|10px|15px|true|true” max_height=”500px” custom_margin=”|10px||10px|false|false” border_radii=”off|||30px|30px” box_shadow_style=”preset2″ box_shadow_style_button=”preset1″ global_colors_info=”{}”]<\/p>\n

We are your guides to unmasking the needs, desires, and opinions of Japanese consumers and helping you to translate those into action<\/p>\n

[\/dsm_card][dsm_button button_one_text=”Visit CarterJMRN” button_one_url=”carterjmrn.com” button_one_url_new_window=”on” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_color=”#FFFFFF” button_one_bg_color=”#E02B20″ button_one_border_radius=”30px” button_one_font=”|600|||||||” box_shadow_style_button_one=”preset1″ global_colors_info=”{}”][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/CI-1500-x-500.png” title_text=”CI 1500 x 500″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”|10px||10px|false|false” border_radii=”off|30px|30px||” border_width_all=”12px” border_color_all=”RGBA(255,255,255,0)” box_shadow_style=”preset2″ global_colors_info=”{}”][\/dsm_perspective_image][dsm_card title=”CarterIGNITE” subtitle=”Go-To-Market \/ Executive Search” content_horizontal_alignment=”flex-start” image=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/06\/CarterSearch-tile.jpg” alt=”Downtown Tokyo” button_url=”http:\/\/carterignite.com” button_url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|700|||||||” subhead_font=”|600|||||||” subhead_text_color=”#E02B20″ custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#E02B20″ button_border_color=”#FFFFFF” button_border_radius=”45px” button_font=”|600|||||||” button_use_icon=”off” button_alignment=”center” button_custom_padding=”10px|15px|10px|15px|true|true” max_height=”500px” custom_margin=”|10px||10px|false|false” border_radii=”off|||45px|45px” box_shadow_style=”preset2″ box_shadow_style_button=”preset1″ global_colors_info=”{}”]<\/p>\n

We power global innovators with cultural fluency, data-backed validation, and hands-on rollout to turn strategy into traction.<\/span><\/p>\n

[\/dsm_card][dsm_button button_one_text=”Visit CarterIGNITE” button_one_url=”carterignite.com” button_one_url_new_window=”on” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_color=”#FFFFFF” button_one_bg_color=”#E02B20″ button_one_border_radius=”30px” button_one_font=”|600|||||||” box_shadow_style_button_one=”preset1″ global_colors_info=”{}”][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/Delacon-1500×500-1.png” title_text=”Delacon 1500×500″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”|10px||10px|false|false” border_radii=”off|30px|30px||” border_width_all=”12px” border_color_all=”#FFFFFF” box_shadow_style=”preset2″ global_colors_info=”{}”][\/dsm_perspective_image][dsm_card title=”Delacon” subtitle=”Ad-Tech” content_horizontal_alignment=”flex-start” content_equal_height=”on” image=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/06\/Delacon-tile.jpg” alt=”Downtown Tokyo” button_url=”http:\/\/delacon.co.jp” button_url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|700|||||||” subhead_font=”|600|||||||” subhead_text_color=”#E02B20″ custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#E02B20″ button_border_color=”#FFFFFF” button_border_radius=”45px” button_font=”|600|||||||” button_use_icon=”off” button_alignment=”center” button_custom_padding=”10px|15px|10px|15px|true|true” max_height=”500px” custom_margin=”|10px||10px|false|false” border_radii=”off|||45px|45px” box_shadow_style=”preset2″ box_shadow_style_button=”preset1″ global_colors_info=”{}”]<\/p>\n

Advanced Japan market call-tracking solutions that significantly optimize your digital marketing investment.<\/p>\n

[\/dsm_card][dsm_button button_one_text=”Visit Delacon Japan” button_one_url=”delacon.co.jp” button_one_url_new_window=”on” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_color=”#FFFFFF” button_one_bg_color=”#E02B20″ button_one_border_radius=”30px” button_one_font=”|600|||||||” box_shadow_style_button_one=”preset1″ global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/LB-1500-x-500.png” title_text=”LB 1500 x 500″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”|10px||10px|false|false” border_radii=”off|30px|30px||” border_width_all=”12px” border_color_all=”#FFFFFF” box_shadow_style=”preset2″ global_colors_info=”{}”][\/dsm_perspective_image][dsm_card title=”Living Best” subtitle=”AgeTech” content_horizontal_alignment=”flex-start” image=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/06\/LivingBest-tile.jpg” alt=”Downtown Tokyo” button_url=”http:\/\/living-best.tech” button_url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|700|||||||” subhead_font=”|600|||||||” subhead_text_color=”#E02B20″ custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#E02B20″ button_border_color=”#FFFFFF” button_border_radius=”45px” button_font=”|600|||||||” button_use_icon=”off” button_alignment=”center” button_custom_padding=”10px|15px|10px|15px|true|true” max_height=”500px” custom_margin=”|10px||10px|false|false” border_radii=”off|||45px|45px” box_shadow_style=”preset2″ box_shadow_style_button=”preset1″ global_colors_info=”{}”]<\/p>\n

Japan is the world’s most avanced aged society. Living Best connects “AgeTech” in Japan with the world.<\/p>\n

[\/dsm_card][dsm_button button_one_text=”Visit Living Best” button_one_url=”living-best.tech” button_one_url_new_window=”on” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_color=”#FFFFFF” button_one_bg_color=”#E02B20″ button_one_border_radius=”30px” button_one_font=”|600|||||||” box_shadow_style_button_one=”preset1″ global_colors_info=”{}”][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/Comfort-Linen-1500-x-500.png” title_text=”Comfort Linen 1500 x 500″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”|10px||10px|false|false” border_radii=”off|30px|30px||” border_width_all=”12px” border_color_all=”#FFFFFF” box_shadow_style=”preset2″ global_colors_info=”{}”][\/dsm_perspective_image][dsm_card title=”Comfort Linen” subtitle=”Direct to Consumer” content_horizontal_alignment=”flex-start” image=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/07\/2_1200x_50d77f0d-17f7-4bce-ae90-ca16180ef98a.webp.jpeg” alt=”Downtown Tokyo” content_padding=”20px|20px|20px|20px|false|false” button_url=”http:\/\/comfortlinen.jp” button_url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|700|||||||” subhead_font=”|600|||||||” subhead_text_color=”#E02B20″ custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#E02B20″ button_border_color=”#FFFFFF” button_border_radius=”45px” button_font=”|600|||||||” button_use_icon=”off” button_alignment=”center” button_custom_padding=”10px|15px|10px|15px|true|true” max_height=”500px” custom_margin=”|10px||10px|false|false” custom_padding=”||||false|false” border_radii=”off|||45px|45px” box_shadow_style=”preset2″ box_shadow_style_button=”preset1″ global_colors_info=”{}”]<\/p>\n

Bringing the world’s newest innovative consumer products to Japan.<\/p>\n

[\/dsm_card][dsm_button button_one_text=”Visit Comfort Linen” button_one_url=”comfortlinen.jp” button_one_url_new_window=”on” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_color=”#FFFFFF” button_one_bg_color=”#E02B20″ button_one_border_radius=”30px” button_one_font=”|600|||||||” box_shadow_style_button_one=”preset1″ global_colors_info=”{}”][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/CE-1500-x-500.png” title_text=”CE 1500 x 500″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”|10px||10px|false|false” hover_enabled=”0″ border_radii=”off|30px|30px||” border_width_all=”12px” border_color_all=”#FFFFFF” box_shadow_style=”preset2″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_perspective_image][dsm_card title=”Carter Entertainment” subtitle=”Entertainment” content_horizontal_alignment=”flex-start” image=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/07\/240412-hologramTunnel-viewers-187×226-1.jpg” alt=”Downtown Tokyo” button_url=”http:\/\/the-carter-entertainment.com” button_url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|700|||||||” subhead_font=”|600|||||||” subhead_text_color=”#E02B20″ custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#E02B20″ button_border_color=”#FFFFFF” button_border_radius=”45px” button_font=”|600|||||||” button_use_icon=”off” button_alignment=”center” button_custom_padding=”10px|15px|10px|15px|true|true” max_height=”500px” custom_margin=”|10px||10px|false|false” hover_enabled=”0″ border_radii=”off|||45px|45px” box_shadow_style=”preset2″ box_shadow_style_button=”preset1″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Bring the world’s most advanced AR platforms to Japan.<\/p>\n

[\/dsm_card][dsm_button button_one_text=”Visit Carter Entertainment” button_one_url=”https:\/\/carterentertainment.com” button_one_url_new_window=”on” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_color=”#FFFFFF” button_one_bg_color=”#E02B20″ button_one_border_radius=”30px” button_one_font=”|600|||||||” hover_enabled=”0″ box_shadow_style_button_one=”preset1″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”75px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/CGL-1500x-500.png” title_text=”CGL 1500x 500″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”|10px||10px|false|false” border_radii=”off|30px|30px||” border_width_all=”12px” border_color_all=”#FFFFFF” box_shadow_style=”preset2″ global_colors_info=”{}”][\/dsm_perspective_image][dsm_card title=”Carter Gaming Lab” subtitle=”Video Game User Research” image=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2025\/09\/CGL-HP.png” alt=”Downtown Tokyo” button_url=”http:\/\/cartergaminglab.com” button_url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|700|||||||” subhead_font=”|600|||||||” subhead_text_color=”#E02B20″ custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#E02B20″ button_border_color=”#FFFFFF” button_border_radius=”45px” button_font=”|600|||||||” button_use_icon=”off” button_alignment=”center” button_custom_padding=”10px|15px|10px|15px|true|true” max_height=”550px” custom_margin=”|10px||10px|false|false” border_radii=”off|||45px|45px” box_shadow_style=”preset2″ box_shadow_style_button=”preset1″ global_colors_info=”{}”]<\/p>\n

Our data-driven playtesting and market research give you the cultural insights needed to enter confidently and succeed throughout your game’s entire lifecycle in Japan.<\/p>\n

[\/dsm_card][dsm_button button_one_text=”Visit Carter Gaming Lab” button_one_url=”cartergaminglab.com” button_one_url_new_window=”on” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button_one=”on” button_one_text_color=”#FFFFFF” button_one_bg_color=”#E02B20″ button_one_border_radius=”30px” button_one_font=”|600|||||||” box_shadow_style_button_one=”preset1″ global_colors_info=”{}”][\/dsm_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.25.1″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Carter Group Portfolio Investments” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.25.1″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”10px|10px|10px|10px|false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”10px||||false|false” link_option_url=”https:\/\/carterjmrn.com” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_heading title=”Leisure” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Montserrat|600||on|||||” title_text_align=”center” title_font_size=”14px” custom_margin=”5px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/07\/dreamDrive-logo-512×256-1.jpg” alt=”Dream Drive logo” title_text=”Screenshot” url=”https:\/\/www.dreamdrive.life\/jp\/” url_new_window=”on” align=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||5px||false|false” global_colors_info=”{}”][\/dsm_perspective_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”10px||||false|false” link_option_url=”https:\/\/www.cartersearch.com” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_heading title=”Market Research Tech” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Montserrat|600||on|||||” title_text_align=”center” title_font_size=”14px” custom_margin=”5px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/07\/noeticDigital-logo.jpg” alt=”Noetic Digital logo” title_text=”noeticDigital-logo” url=”https:\/\/noeticdigital.info\/” url_new_window=”on” align=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||5px||false|false” global_colors_info=”{}”][\/dsm_perspective_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”10px||||false|false” link_option_url=”https:\/\/www.cartersearch.com” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_heading title=”Holographics” _builder_version=”4.27.0″ _module_preset=”default” title_font=”Montserrat|600||on|||||” title_text_align=”center” title_font_size=”14px” custom_margin=”5px||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][dsm_perspective_image src=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/07\/axiomHolographics-logo-512×256-greebBG.jpg” alt=”Noetic Digital logo” title_text=”Screenshot” url=”https:\/\/axiomholographics.com\/” url_new_window=”on” align=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||5px||false|false” global_colors_info=”{}”][\/dsm_perspective_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_font_size=”20px” link_font=”Montserrat|700|||||||” link_font_size=”20px” text_orientation=”center” animation_direction=”right” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|4|0|0″ global_colors_info=”{}”]<\/p>\n

A Message from Dominic Carter<\/span> – Carter Group CEO<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#FFFFFF” background_color=”#353535″ custom_padding=”40px|40px|40px|40px|false|false” scroll_fade_enable=”on” global_colors_info=”{}”]<\/p>\n

Welcome to The Carter Group. Over the more than twenty years spent as a consumer insights consultant, business manager, and entrepreneur in Japan, like everyone else living and working here, I have seen just how challenging yet ultimately rewarding this market can be.<\/p>\n

The returns from \u2018getting it right\u2019 far outweigh the risks \u2013 but you need to do your homework. Our role at The Carter Group is to maximize your chances of success. We guide international businesses to create winning strategies and connect you with the best people to carry the strategy out.<\/p>\n

Our experience and track record of success for our clients and partners covers a wide range of industries such as age-tech, ad-tech, gaming and entertainment, food and beverage, skincare and beauty, airlines, insurance, payments, large-scale destination tourism, automobiles, and medical.<\/p>\n

Our work is always bespoke and designed around listening to the needs of our clients and partners, with whom we have forged many long-term relationships.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][dsm_card title=”About Dominic Carter” layout=”inline” layout_inline_image_width=”30%” image=”https:\/\/the-carter-group.com\/wp-content\/uploads\/2024\/07\/dominicCarter-profile-1-flip-1×1-1.jpg” image_as_background=”off” stretch_image=”off” alt=”Dominic Carter, CEO of The Carter Group” content_padding=”20px|20px|20px|40px|false|false” button_text=”Connect with Dominic on LinkedIn” button_url=”https:\/\/www.linkedin.com\/in\/dominiccarterjapan\/” button_url_new_window=”1″ layout_tablet=”inline” layout_phone=”stacked” layout_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_border_width=”0px” scroll_scaling_enable=”on” border_radii_image=”on|150px|150px|150px|150px” global_colors_info=”{}”]<\/p>\n

Born and raised in Australia, Dominic studied Marketing and Japanese at the University of New South Wales. He began his career at Millward Brown in Australia, a consultancy focused on branding, media, and communications, before moving to Japan in 1999 to help set up the company\u2019s local office.<\/p>\n

With over 25 years of experience in Japan, Dominic has cultivated strong relationships with clients and partners. He specialises in providing prescient marketing analysis and strategies, attuned to both Japanese culture and buyer habits.<\/p>\n

In addition to his work, Dominic regularly contributes to the community through guest lectures and consultative roles. He offers insights on market entry, entrepreneurship, and consumer trends in Japan, providing a balanced perspective on the complexities of the contemporary Japanese market.<\/p>\n

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Contact Us<\/p>\n

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