About The Carter Group

A message from Dominic Carter

CEO, The Carter Group

Welcome to The Carter Group. Over the more than twenty years spent as a marketing consultant in Japan, like everyone else living and working here, I have seen just how challenging, yet ultimately rewarding this market can be. The returns from ‘getting it right’ far outweigh the risks – but you need to do your homework. Our role at The Carter Group is to maximise your chances of success. We guide international brands to create winning marketing strategy and connect you with the best people to carry the strategy out.

We have two consultancies in The Carter Group in Tokyo and Osaka, and employ over 100 people: CarterJMRN, a well-known boutique market research agency and Carter Executive Search, an executive search firm.

Our experience and track record of success for our clients covers a wide range of industries such as food and beverage, skincare and beauty, airlines, insurance, payments, large scale destination tourism, automobiles, medical, gaming and entertainment.

Our work is always bespoke and designed around listening to the needs of our clients, with whom we have forged many long-term relationships.

Dom profile circle About

About Dominic

Originally from Australia where he was educated and started his career, Dominic has lived and worked in Japan since 1999. He has launched and nurtured several successful businesses in the market on his own account and worked as a key consultant on numerous large-scale launches and business expansions for his clients, which include some of the largest names in the world. His professional focus is translation of cultural and customer insights into effective strategy for market entrants and established players.

Follow us as we Unmask Japan

“Reliable delivery and strong clarity of communication. Excellent support, recruitment, catering, management and moderation, as always!”

Digital Media Industry

“Attentive and knowledgeable personnel, great service, highly accommodating. Keep up the great work - we are glad we found you, and look forward to working with you again”

VP, Creative Agency

“Efficient processes and good attention to detail by all members of CarterJMRN. Very nice facilities. An all-round very good experience. Thank you!”

Finance Industry

“Thank you, it was an exciting approach and new experience to learn with you in this way! It’s a luxury for us to step back from daily business for a whole day but it was absolutely worth it.”

VP, Health & Beauty Care

“Thank you Carter team for working around our busy schedule and making the presentation a huge success. It was evident that a lot of work and thought had been put into crafting the presentation in a way that was insightful and engaging. Thanks to your input and outstanding delivery, we spent five hours on the insights and literally had to pull people out of the room. It’s clear that you have a wonderfully talented team. We made the right choice in partnering with you.”

Executive VP, Skincare

“The survey method they proposed for us met the challenges, and I was moved by the very customized stimuli prepared.”

VP, Creative Agency

“Thanks to your consideration, this project went smoothly without any troubles. We greatly appreciated the teamwork.”

Sales & Business Development, Automobile

“Thanks again for all your help over the past few weeks. I really appreciate your professionalism, responsiveness and attention to detail.”

Founder, Food & Hospitality Consultancy

“Carter have twice proved that they can manage complex logistics to set-up robust usability labs globally. The results from each round have been valuable in driving further improvement of our product. Thank you to the team for another great round of user testing.”

CEO, Sports Media

“Thank you for the quick turn around and insightful way you’ve delivered the results. I feel we now have the information and the confidence we needed for this launch. It was a pleasure working with you on this… now to the rest of Asia.”

VP, Skincare

“Debbie and her team are highly competent professionals who take the time to listen to our needs and what it is that we want to get out of the survey. Very rare combination of high quality service, client oriented approach, and excellent communication skills.”

President, Luxury Jewellery

“Thanks again all for all your support over the last few weeks on this project. Now I'm home I can start to appreciate just how much we managed to do! Especially, thank you to the team for the de-briefs - so speedy! Lovely job on the report… We are thrilled with the results!”

VP, Creative Agency

"Smart and professional. I would recommend Carter over any other."

Head of Department, Agribusiness

“As always, smooth running project with helpful staff. I particularly appreciate that you only promise what you can deliver, which promotes trust.”

Director, Smarthome Digital

"Yesterday's workshop was outstanding. The value you brought to the project far exceeded what we alone could have done. Thank you so much. We look forward to reading the report."

Executive Director, Non-profit Organisation

“I don't give up easily, and I am impressed with you and your company.”

Head of Department, Agribusiness

“In time delivery, good communication, great quality of deliverables.”

Director, Market Research Agency

“Carter was flexible, easy and professional to work with. For the type of research we did, I thought the quality of the work was terrific. Really appreciated the team's ability to adapt and execute in what is usually a chaotic environment at our HQ.”

VP, Skincare