Your Trusted Partner for Success in Japan, for Over 25 Years
Carter Group Operating Businesses
CarterJMRN
We are your guides to unmasking the needs, desires, and opinions of Japanese consumers and helping you to translate those into action
CarterIGNITE
We power global innovators with cultural fluency, data-backed validation, and hands-on rollout to turn strategy into traction.
Delacon
Advanced Japan market call-tracking solutions that significantly optimize your digital marketing investment.
Living Best
Japan is the world’s most avanced aged society. Living Best connects “AgeTech” in Japan with the world.
Comfort Linen
Bringing the world’s newest innovative consumer products to Japan.
Carter Entertainment
Bring the world’s most advanced AR platforms to Japan.
Carter Gaming Lab
Our data-driven playtesting and market research give you the cultural insights needed to enter confidently and succeed throughout your game’s entire lifecycle in Japan.
Carter Group Portfolio Investments
Leisure
Market Research Tech
Holographics
A Message from Dominic Carter – Carter Group CEO
Welcome to The Carter Group. Over the more than twenty years spent as a consumer insights consultant, business manager, and entrepreneur in Japan, like everyone else living and working here, I have seen just how challenging yet ultimately rewarding this market can be.
The returns from ‘getting it right’ far outweigh the risks – but you need to do your homework. Our role at The Carter Group is to maximize your chances of success. We guide international businesses to create winning strategies and connect you with the best people to carry the strategy out.
Our experience and track record of success for our clients and partners covers a wide range of industries such as age-tech, ad-tech, gaming and entertainment, food and beverage, skincare and beauty, airlines, insurance, payments, large-scale destination tourism, automobiles, and medical.
Our work is always bespoke and designed around listening to the needs of our clients and partners, with whom we have forged many long-term relationships.
About Dominic Carter
Born and raised in Australia, Dominic studied Marketing and Japanese at the University of New South Wales. He began his career at Millward Brown in Australia, a consultancy focused on branding, media, and communications, before moving to Japan in 1999 to help set up the company’s local office.
With over 25 years of experience in Japan, Dominic has cultivated strong relationships with clients and partners. He specialises in providing prescient marketing analysis and strategies, attuned to both Japanese culture and buyer habits.
In addition to his work, Dominic regularly contributes to the community through guest lectures and consultative roles. He offers insights on market entry, entrepreneurship, and consumer trends in Japan, providing a balanced perspective on the complexities of the contemporary Japanese market.
Contact Us