Your Trusted Partner for Success in Japan, for Over 25 Years

Carter Group Operating Businesses

For 25 years, we have been supporting the success of global companies in Japan. Leveraging our trusted expertise and proven track record, we deliver innovative insights. As your dedicated partner, we are committed to accelerating your business growth with full support.

Market Research

We are your guides to unmasking the needs, desires, and opinions of Japanese consumers and helping you to translate those into action.

Executive Search

We connect you to bilingual high performers with hard-to-find skill sets that will immediately affect your growth in the Japanese market.

Ad-tech

Advanced Japan market call-tracking solutions that significantly optimize your digital marketing investment.

age-tech

Japan is the world’s most advanced age society. Living Best connects “Age-Tech” in Japan with the world.

Entertainment

Bringing the world's most advanced AR platforms to Japan.

Carter Group Strategic Investments

Leisure

Dream Drive logo

Market Research Tech

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Holographics

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A Message from Dominic Carter – Carter Group CEO

Welcome to The Carter Group. Over the more than twenty years spent as a consumer insights consultant, business manager, and entrepreneur in Japan, like everyone else living and working here, I have seen just how challenging yet ultimately rewarding this market can be.

The returns from ‘getting it right’ far outweigh the risks – but you need to do your homework. Our role at The Carter Group is to maximize your chances of success. We guide international businesses to create winning strategies and connect you with the best people to carry the strategy out.

Our experience and track record of success for our clients and partners covers a wide range of industries such as age-tech, ad-tech, gaming and entertainment, food and beverage, skincare and beauty, airlines, insurance, payments, large-scale destination tourism, automobiles, and medical.

Our work is always bespoke and designed around listening to the needs of our clients and partners, with whom we have forged many long-term relationships.

Dominic Carter, CEO of The Carter Group

About Dominic Carter

Born and raised in Australia, Dominic studied Marketing and Japanese at the University of New South Wales. He began his career at Millward Brown in Australia, a consultancy focused on branding, media, and communications, before moving to Japan in 1999 to help set up the company’s local office.

With over 25 years of experience in Japan, Dominic has cultivated strong relationships with clients and partners. He specialises in providing prescient marketing analysis and strategies, attuned to both Japanese culture and buyer habits.

In addition to his work, Dominic regularly contributes to the community through guest lectures and consultative roles. He offers insights on market entry, entrepreneurship, and consumer trends in Japan, providing a balanced perspective on the complexities of the contemporary Japanese market.

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