by Dominic Carter
CEO, CarterJMRN K.K.
Sour, sweet, salty and bitter – these are what we all learned in school were the four tastes. If you were really paying attention,
you may remember specifically which part of the tongue picks up which taste (although I never quite agreed in real life that I could
only taste sour on the sides of my tongue, or sweet on the front). It was only around 10 years ago, while working on a consumer research
project for a client that creates flavours, that I started to hear about a new taste called umami.
by Jared Campion
Managing Director, The Wa Group K.K.
One of the big social media phenomena of last year involved participants willingly pouring icy water over their heads. This online campaign for ALS (aka Lou Gehrig’s Disease) research was started accidentally, went viral, and brought in over $100 million in about one month.