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2013 April



Reemergence of Old Eco Practices

By Dominic Carter


The trend towards ecologically mindful consumption is a well established trend in Western countries, spanning decades. But what about Japan? Taking a look at any urban streetscape in this country could lead one to think otherwise, but it’s fair to say that Japanese have the idea of “eco” running in their veins. More than merely a trend, an appreciation and even a celebration of the natural environment is a key pillar of Japanese culture.

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Japan’s “Over 50s” Garner Attention From Marketers

By Debbie Howard


As in the U.S., the growing number of those aged 50 and above represents terrific potential for marketing everything from financial and investment products to preventative health and nutritional products to hobby-related sports and travel – practically any product or service imaginable.

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