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2013 March

11

Mar

Definition of “Premium” and “Prestige” Changing for World’s Most Voracious Luxury Consumers

By Debbie Howard

 

Luxury brands continue to be one of the most fascinating of all consumer categories here, since Japanese consumers have proven themselves to be among the world’s heaviest purchasers.  Although some predict that the scales will tip as early as 2015 with Chinese consumers taking the lead, for now, Japanese consumers represent from 20~25% of global luxury sales – still a hefty share.

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