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2012 February



Kizuna Makes People Feel Good While Also Boosting Chocolate Sales

By Debbie Howard


Kizuna, the Japanese word meaning “bond” was undoubtedly one of the most-used words over the past year.   It all started with Suntory’s use in its post-quake advertisements of Kyu Sakamoto’s famous songs from the early 60’s, Ue o Muite Aruko (English title – “I Look Up When I Walk” and Miagete Goran Yoru no Hoshi Wo (English title: “Look up at the Stars in the Night”).

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Crisis Management and Social Media

By Dominic Carter


Any of us who experienced the events of March 11, 2011 and their aftermath will understand just how intrinsic social media platforms have become to the way we gather information and communicate with the world.

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