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2012 January

24

Jan

Homeward Bound?

By Dominic Carter

 

Coming from a land of suburban castles it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place on their homes as a form of self-expression. While it would not be uncommon for ordinary home owners in western countries to spend many thousands of dollars decorating their interiors with the latest furniture, fittings and decorative items, in Japan the look tends to be much more utilitarian.

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20

Jan

Hankyu to the Metrosexual

By Dominic Carter

 

Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury emporium exclusively for men seems like a bold one.

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09

Jan

Distribution and Communications Strategies Will Drive Marketing Successes in 2012

By Debbie Howard

 

At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and consumer communications channels.  This storm would require companies in Japan – whether foreign or domestic – to work even harder than before to capture and maintain customer favor.  With the triple disaster of 3/11, what was going to be a challenging year became even more challenging. Many companies and individuals rose to the occasion to support those in the stricken area, and indeed to restore a modicum of normalcy in a very tough situation that continued throughout the year.

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