By Dominic Carter
Coming from a land of suburban castles it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place on their homes as a form of self-expression. While it would not be uncommon for ordinary home owners in western countries to spend many thousands of dollars decorating their interiors with the latest furniture, fittings and decorative items, in Japan the look tends to be much more utilitarian.
By Debbie Howard
At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and consumer communications channels. This storm would require companies in Japan – whether foreign or domestic – to work even harder than before to capture and maintain customer favor. With the triple disaster of 3/11, what was going to be a challenging year became even more challenging. Many companies and individuals rose to the occasion to support those in the stricken area, and indeed to restore a modicum of normalcy in a very tough situation that continued throughout the year.