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2011 June



In a Turbulent Market, the Best Prescription is “Back to Basics”

By Debbie Howard


At the beginning of this year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both sales/distribution channels and consumer communications channels. This would require companies in Japan – whether foreign or domestic – to work even harder than before in order to capture and maintain customer favor. We all sensed that 2011 was going to be a challenge from a marketing viewpoint, even before the terrible events of March 11 and their aftermath.

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