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2010 November

29

Nov

Japan Makes Ideal Proving Ground for Digital Marketing Innovations

By Debbie Howard

 

Japan is without a doubt the hottest laboratory in the world for consumer connectivity. There are some 69 million subscribers who use mobile data services, putting mobile Internet penetration in Japan at twice the level in the U.S. or top European countries. And despite the brutal recession of the last couple of years, Japanese online sales are thriving and have increased by 17% annually since 2005. By 2015, Japan’s online retail market is projected to grow as large as $70 billion.

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11

Nov

Seasonality Has Its Effects

By Debbie Howard

 

I’ve always chuckled at the way Japan seems to think it is the only place in the world that actually has “four seasons,” and news reports about the ups and downs of sales related to the seasons always awaken my inner marketing cynic.

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10

Nov

Grass Eaters

By Dominic Carter

 

It was back in 2006 that columnist, Maki Fukusawa, alerted us to the possibility that Japan’s fabled salarymen were mutating into something rather more touchy-feely. In a series of articles published on the Nikkei Business website she coined the term “soushoku danshi” which means “grass-eater” or “herbivore”.

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