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2010 July

20

Jul

Despite Economic Doldrums, Digital Opportunities Abroad

By Debbie Howard

 

Several recent successes by both U.S. and Japanese companies illustrate how rapidly Japanese consumers are adapting to the digital world. These market triumphs range from digital devices and social networking to online sales and electronic money; taken together, they emphasize the importance of considering the digital landscape in communications and marketing endeavors.

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