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2010 January



Consumers Prove What Doesn’t Kill You Makes You Stronger

By Debbie Howard


It is a breath of fresh air to start this New Year, especially when thinking back on the difference in the feeling now compared to this time last year. At that time, most businesses and consumers were literally reeling in the aftermath of the “Lehman shock,” picking through its rubble and trying to make sense of the new world order.

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Crossing Over

Neuro-Marketing Promises to Reveal What Consumers Really Think

By Dominic Carter


Are we getting to the point where the consumer’s freedom of choice is compromised?

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