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2009 August

24

Aug

Call Center Effectiveness Key to Customer Satisfaction

By Debbie Howard

 

The Internet has made making a reservation or buying a product a breeze.  But sooner or later, most customers will need to accomplish something which may be a bit more complicated, such as justifying an error on a bank statement, or resolving an errant billing situation that just won’t seem to stop otherwise.  At that point, telephone contact is required, and in most cases, the customer must interface via a call center.

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