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2008 April



In Japan, Keys to Success Same Regardless of Product, Service

By Debbie Howard


It’s been nearly 23 years since I first started studying Japanese consumers and their reactions to pretty much every type of product and service available in the world today.  During this time, I’ve observed some real success stories – and some real disappointments – in widely diverse categories ranging from luxury handbags to high-end investment vehicles to assisted living facilities.

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