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2008 March



Japan: Back to the Future of Marketing

By Dominic Carter


The modus operandi of Japanese consumer product companies, with their use of “disposable” branding strategies, holds valuable lessons for western marketers in their home markets searching for growth in increasingly fragmented, experience-seeking markets.

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Fertility Rates Could be Lifted by Putting Japanese Women to Work

By Debbie Howard


Although the old image of the Japanese woman subserviently removing her master’s shoes is a distant memory in these modern days, some sobering statistics show that the role of women in Japan’s future is still not nearly as well leveraged as it could or should be.

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