Image Image Image Image Image

2008 March

26

Mar

Japan: Back to the Future of Marketing

By Dominic Carter

 

The modus operandi of Japanese consumer product companies, with their use of “disposable” branding strategies, holds valuable lessons for western marketers in their home markets searching for growth in increasingly fragmented, experience-seeking markets.

Read more…

10

Mar

Fertility Rates Could be Lifted by Putting Japanese Women to Work

By Debbie Howard

 

Although the old image of the Japanese woman subserviently removing her master’s shoes is a distant memory in these modern days, some sobering statistics show that the role of women in Japan’s future is still not nearly as well leveraged as it could or should be.

Read more…