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2007 October

29

Oct

Japan Serves Up Market for Sophisticated Products, Services

By Debbie Howard

 

I am sometimes asked to explain why Japan is still a relevant Asian market that foreign multinationals should consider in light of the rapid uptake of markets such as China and India.

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08

Oct

Rise of Informed Patient Pushes Changes in Health-Care Delivery

By Debbie Howard

 

Japan is traditionally a “push” market, with products pumped through distribution channels and consumers having little “pull” for changing what is offered.

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