Image Image Image Image Image

2007 August

27

Aug

Confident Shoppers Have New Attitude Toward Luxury Brands

By Debbie Howard

 

When I first came to Japan 22 years ago, Japanese consumers were primarily obsessed with two things – brand and country of origin.  The brand had to be traditional and, most likely, highly prestigious.  And the preferred country of origin was overwhelmingly Japan – unless someone was purchasing a high-end luxury item, in which case the more European the better (preferably French or Italian).

Read more…

06

Aug

Working Women Not to Be Ignored as Consumer Segment

By Debbie Howard

 

One of the most important consumer segments in Japan is that of working women; the changes we can observe among this group are having a significant effect on Japanese society, both at work and at home.

Read more…