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2007 June

25

Jun

Young Japanese Adults Give Birth to New Parenting Styles

By Debbie Howard

 

One of the key places to look for dramatic tradition-shifting in Japan is on the home front – not only in changing gender roles, but very specifically in the roles that young moms and dads play as parents.

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04

Jun

Japanese Consumers: From Homogeneity to Diversity

By Debbie Howard

 

Today’s Japanese consumer market is far more segmented than in the past, providing clear opportunities for better-honed marketing strategies.  The best way to describe this more varied segmentation of the 127 million members of Japanese society is through the colorful labels attached to them.

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