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Japanese Consumers

01

Aug

Satori Sedai: Enlightenment Takes New Form in Contemporary Society

By Mika Fukuda
Intern, CarterJMRN K.K.

 

A term that is still quite new in demographics discussion, “Satori Sedai”, or “Enlightened Generation”, describes the now more than ever informed and cautious youth who are standardizing pessimism as the new optimism.

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27

Mar

Karaoke – Like It Or Not, It’s Here to Stay

By Debbie Howard
Chairman, CarterJMRN K.K.
 

One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke – the practice of singing popular songs with recorded background music – usually involving copious libations and a modicum of self-humiliation.

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25

Mar

Japan’s Biggest Pop Star is Not Even Human

By Debbie Howard

 

She has over 100,000 original songs under her name, some of which have been top karaoke picks in Japan for several years in a row. She has 1.8mn (and growing!) followers on Facebook—more than any other individual Japanese pop star or pop group. She has sold out concerts around the world and has served as the face for such top global brands as Louis Vuitton, Google, and Toyota.

But she’s not human.

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11

Jul

Is Japan back? Was it ever gone?

By Debbie Howard

 

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan back” question, which I have heard on a number of occasions over the years.  Did anyone really ever think that Japan had gone “somewhere else” while we weren’t looking?

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27

Jun

Time for a Change

By Dominic Carter

 

After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change.

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11

Mar

Definition of “Premium” and “Prestige” Changing for World’s Most Voracious Luxury Consumers

By Debbie Howard

 

Luxury brands continue to be one of the most fascinating of all consumer categories here, since Japanese consumers have proven themselves to be among the world’s heaviest purchasers.  Although some predict that the scales will tip as early as 2015 with Chinese consumers taking the lead, for now, Japanese consumers represent from 20~25% of global luxury sales – still a hefty share.

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21

Jan

Rediscovering Wabisabi

By Dominic Carter

 

One of the first things you hear about when discussing Japanese design and aesthetic values is the idea of “wabisabi’. It is a concept that tends to pervade many aspects of what we think of being unique about classic Japanese design, and is a key part of the culture. However when asking a Japanese what wabisabi actually means you will get a wide range of answers.

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21

Oct

Showa Nostalgia

By Dominic Carter

 

At Decks Mall in Tokyo’s Odaiba there is a whole floor devoted to an attraction called Daiba Itchome Shoutengai. That precinct of the shopping centre is a self-contained step back in time to the urban Japan of the sixties. The place is bursting with candy, trinkets, games, toys and vintage pinball and video game machines (the video-games are admittedly a seventies innovation, but no need to let that get in the way of a good time!). There is an eclectic mix of old and new on show but, on the whole, as you’d expect in Japan the attention to historic detail is very faithful. As an immersive shopping experience I have yet to experience anything quite like it!

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01

Oct

Vegetable-Centric Eateries Show Creativity is Alive and Well

By Debbie Howard

 

Top chefs from around the world predicted that vegetables and “fabulous experimental vegetarian food” would catch a wave in 2012, along with the use of pure and natural ingredients from ethically produced, sustainable farming.

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01

Oct

“Wait and See” Attitude on Digital Marketing Strategies Could Prove to be Fatal

By Debbie Howard

 

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan back” question, which I have heard on a number of occasions over the years.  Did anyone really ever think that Japan had gone “somewhere else” while we weren’t looking?

Read more…