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Silvers

16

Apr

Japan’s “Over 50s” Garner Attention From Marketers

By Debbie Howard

 

As in the U.S., the growing number of those aged 50 and above represents terrific potential for marketing everything from financial and investment products to preventative health and nutritional products to hobby-related sports and travel – practically any product or service imaginable.

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21

Oct

Showa Nostalgia

By Dominic Carter

 

At Decks Mall in Tokyo’s Odaiba there is a whole floor devoted to an attraction called Daiba Itchome Shoutengai. That precinct of the shopping centre is a self-contained step back in time to the urban Japan of the sixties. The place is bursting with candy, trinkets, games, toys and vintage pinball and video game machines (the video-games are admittedly a seventies innovation, but no need to let that get in the way of a good time!). There is an eclectic mix of old and new on show but, on the whole, as you’d expect in Japan the attention to historic detail is very faithful. As an immersive shopping experience I have yet to experience anything quite like it!

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21

Sep

Dankai Generation

By Dominic Carter

 

Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear on an especially creative television campaign for Sony, that I became aware of the existence of a rock star named Eikichi Yazawa. Afterwards, I realised that his face is everywhere. He’s been hugely popular since the 70s, is still highly relevant, and there’s no nice way of putting it – he’s getting kind of old.

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02

Jul

Seniors Serve Up Cornucopia of Opportunities

By Debbie Howard

 

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society.

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21

Apr

Cots & Dogs

By Dominic Carter

 

Japan’s population crisis is well documented.  In a country with the highest life expectancy in the world and one of the lowest birth rates, one could expect some good business opportunities in the aged care area.

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17

Jan

“Perfect Marketing Storm” Means Smart Tactics More Vital Than Ever

By Debbie Howard

 

After the past few years of poor economic growth and constrained consumer purchase behavior, 2011 promises to be a challenging one from a marketing viewpoint.

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04

Apr

Want to See Innovation in Action – Look at Evolving Drugstore Sector

By Debbie Howard

 

Japan may be a long way from the 24-hour drive-through pharmacies that one sees in the U.S., but a recent flurry of activity to create “new types of drugstores” shows that innovation is alive and well.

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14

Mar

Age: Just a Number?

By Dominic Carter

 

Here in Japan the traditionally taken path has been the one of respect for the elders in society.  Well, traditions may not have changed, but society has.   With Gen X’rs taking center stage slowly but surely, Japan’s largest demographic, senior citizens, is not taking the backseat ride so well anymore.   But exactly what new elderly profiles are emerging in Japan as of late?

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20

Jul

Aging Workforce Issues Come to Forefront

By Debbie Howard

 

Although Japan is the undisputed leader in having the most rapidly aging society in the world, it need not feel lonely.  The challenges presented by aging societies in countries worldwide are far-reaching, encompassing everything from housing to healthcare to retirement financing.

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11

May

Japan’s Aging Trends Provide Marketers with Stable, Large-scale Opportunities for Years to Come

By Debbie Howard

 

One of the most important and far-ranging areas to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society.

Read more…