Image Image Image Image Image

Culture

19

Aug

Umami – Why Japan’s Cuisine Will Capture You

by Dominic Carter
CEO, CarterJMRN K.K.

Sour, sweet, salty and bitter – these are what we all learned in school were the four tastes. If you were really paying attention,
you may remember specifically which part of the tongue picks up which taste (although I never quite agreed in real life that I could
only taste sour on the sides of my tongue, or sweet on the front). It was only around 10 years ago, while working on a consumer research
project for a client that creates flavours, that I started to hear about a new taste called umami.

Read more…

19

Aug

The Business of Omotenashi

by Dominic Carter
CEO, CarterJMRN K.K.

Much has been written and spoken lately about the Cool Japan initiative. With the slogan having been in common use since the early 2000s, the idea of Cool Japan is not a new one.

Read more…

01

Aug

Satori Sedai: Enlightenment Takes New Form in Contemporary Society

By Mika Fukuda
Intern, CarterJMRN K.K.

 

A term that is still quite new in demographics discussion, “Satori Sedai”, or “Enlightened Generation”, describes the now more than ever informed and cautious youth who are standardizing pessimism as the new optimism.

Read more…

05

Jul

The Business of Omotenashi

by Dominic Carter
CEO, CarterJMRN K.K.
 

Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early 2000s, the idea of Cool Japan is not a new one.

Read more…

10

Jun

Racist in the West, Cool in Japan

By Mika Fukuda
Intern, CarterJMRN K.K.
 

From Gwen Stefani’s “Harajuku Girls” backup dancers to Katy Perry’s geisha get-up for the 2013 American Music Awards, what has been criticised in the West as racial appropriation of Japanese culture for the sake of entertainment seems to have had an entirely opposite reception in Japan.

Read more…