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Fashion

24

Nov

Stingy Japan

By Dominic Carter

 

There’s no polite way of saying it. It seems to me lately that Japan is turning into a nation of cheapskates. But, truth be told, Japanese have always adopted a defensive stance when it comes to spending money. This is one of the reasons why it is so important to establish a relationship of trust with Japanese buyers, before they will part with their or their company’s “hard-earned”. Building trust and status have always been the prerequisites for brands to entice people in this country to open their wallets. And when those prerequisites are met, until recently, they have spent big. For example, Japan’s luxury business for many years weathered the long-term national economic decline. Consumers simply made economies in other areas of their budget so that they could splurge on whatever totemic item that was flavour of the month.

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20

Jan

Hankyu to the Metrosexual

By Dominic Carter

 

Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury emporium exclusively for men seems like a bold one.

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