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Demographics

21

Apr

Reemergence of Old Eco Practices

By Dominic Carter

 

The trend towards ecologically mindful consumption is a well established trend in Western countries, spanning decades. But what about Japan? Taking a look at any urban streetscape in this country could lead one to think otherwise, but it’s fair to say that Japanese have the idea of “eco” running in their veins. More than merely a trend, an appreciation and even a celebration of the natural environment is a key pillar of Japanese culture.

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16

Apr

Japan’s “Over 50s” Garner Attention From Marketers

By Debbie Howard

 

As in the U.S., the growing number of those aged 50 and above represents terrific potential for marketing everything from financial and investment products to preventative health and nutritional products to hobby-related sports and travel – practically any product or service imaginable.

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21

Oct

Showa Nostalgia

By Dominic Carter

 

At Decks Mall in Tokyo’s Odaiba there is a whole floor devoted to an attraction called Daiba Itchome Shoutengai. That precinct of the shopping centre is a self-contained step back in time to the urban Japan of the sixties. The place is bursting with candy, trinkets, games, toys and vintage pinball and video game machines (the video-games are admittedly a seventies innovation, but no need to let that get in the way of a good time!). There is an eclectic mix of old and new on show but, on the whole, as you’d expect in Japan the attention to historic detail is very faithful. As an immersive shopping experience I have yet to experience anything quite like it!

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21

Sep

Dankai Generation

By Dominic Carter

 

Even though I’ve lived in Japan for many years now, it was only a few years ago, mainly through having seen him appear on an especially creative television campaign for Sony, that I became aware of the existence of a rock star named Eikichi Yazawa. Afterwards, I realised that his face is everywhere. He’s been hugely popular since the 70s, is still highly relevant, and there’s no nice way of putting it – he’s getting kind of old.

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02

Jul

Seniors Serve Up Cornucopia of Opportunities

By Debbie Howard

 

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society.

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21

Apr

Cots & Dogs

By Dominic Carter

 

Japan’s population crisis is well documented.  In a country with the highest life expectancy in the world and one of the lowest birth rates, one could expect some good business opportunities in the aged care area.

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24

Jan

Homeward Bound?

By Dominic Carter

 

Coming from a land of suburban castles it’s sometimes a little surprising for Americans to see the relative lack of focus Japanese place on their homes as a form of self-expression. While it would not be uncommon for ordinary home owners in western countries to spend many thousands of dollars decorating their interiors with the latest furniture, fittings and decorative items, in Japan the look tends to be much more utilitarian.

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20

Jan

Hankyu to the Metrosexual

By Dominic Carter

 

Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury emporium exclusively for men seems like a bold one.

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12

Sep

Dark Days Could Lead to Dawn of Japanese Entrepreneurship

By Debbie Howard

 

The Global Entrepreneurship Monitor, or GEM has pointed out that in “2000-2009, Japan recorded one of the lowest rates of entrepreneurial activity amongst the world’s leading nations.” The GEM report from 2009 said that “Japan’s citizens exhibit the greatest fear of failure among the 20 innovation-driven economies the GEM analyzed, and ranked dead last in the number of citizens who perceive opportunities for entrepreneurship.”

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17

Jan

“Perfect Marketing Storm” Means Smart Tactics More Vital Than Ever

By Debbie Howard

 

After the past few years of poor economic growth and constrained consumer purchase behavior, 2011 promises to be a challenging one from a marketing viewpoint.

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