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Economics

01

Aug

Satori Sedai: Enlightenment Takes New Form in Contemporary Society

By Mika Fukuda
Intern, CarterJMRN K.K.

 

A term that is still quite new in demographics discussion, “Satori Sedai”, or “Enlightened Generation”, describes the now more than ever informed and cautious youth who are standardizing pessimism as the new optimism.

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03

Mar

Risa Hamada Joins CarterJMRN KK

Risa Hamada
Client Service Director (bilingual)

Tokyo, Japan – March 3, 2014 – CarterJMRN KK is pleased to announce that Risa Hamada has joined its growing team to serve as Client Service Director, effective March 3, 2014.

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11

Jul

Is Japan back? Was it ever gone?

By Debbie Howard

 

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan back” question, which I have heard on a number of occasions over the years.  Did anyone really ever think that Japan had gone “somewhere else” while we weren’t looking?

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16

Apr

Japan’s “Over 50s” Garner Attention From Marketers

By Debbie Howard

 

As in the U.S., the growing number of those aged 50 and above represents terrific potential for marketing everything from financial and investment products to preventative health and nutritional products to hobby-related sports and travel – practically any product or service imaginable.

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21

Oct

Showa Nostalgia

By Dominic Carter

 

At Decks Mall in Tokyo’s Odaiba there is a whole floor devoted to an attraction called Daiba Itchome Shoutengai. That precinct of the shopping centre is a self-contained step back in time to the urban Japan of the sixties. The place is bursting with candy, trinkets, games, toys and vintage pinball and video game machines (the video-games are admittedly a seventies innovation, but no need to let that get in the way of a good time!). There is an eclectic mix of old and new on show but, on the whole, as you’d expect in Japan the attention to historic detail is very faithful. As an immersive shopping experience I have yet to experience anything quite like it!

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01

Oct

Standard of Living in Japan Stacks Up Fairly Well

By Debbie Howard

 

During the two so-called ‘lost decades’ since the early 1990s, the standard of living of the average Japanese household has been maintained, and on some counts, has even increased somewhat.

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01

Oct

“Wait and See” Attitude on Digital Marketing Strategies Could Prove to be Fatal

By Debbie Howard

 

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan back” question, which I have heard on a number of occasions over the years.  Did anyone really ever think that Japan had gone “somewhere else” while we weren’t looking?

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21

Jul

Asakatsu

By Dominic Carter

 

One of the first things that struck me when I came to Japan as a young manager was how difficult it was to get people to leave the office at anything like what seemed to me to be a normal time. As many foreign managers will attest, this tendency to hang around the office often didn’t seem to have much to do with productivity. Rather, it was as if people were deliberately working slowly – unwilling to leave work unfinished till the next day, afraid to let the side down by leaving the office before 8, or just suffering from a free-floating anxiety about not being at one’s desk or away from their colleagues. Seeing this behavior as having no basis in rationality I took it on as a personal mission to force people to leave the office at what I considered a relatively late 6 o’clock. After having had a few semi-heated discussions with my team who told me I had no right to tell them not to work (and realizing I was being completely ignored), I gave up, perplexed. At least if any of my overseas colleagues thought I was allowing archaic and abusive work practices to fester, like any number of Japanese prime-ministers, I could put my hand on my heart and say I’d tried my best at reform!

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02

Jul

Seniors Serve Up Cornucopia of Opportunities

By Debbie Howard

 

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society.

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21

Apr

Cots & Dogs

By Dominic Carter

 

Japan’s population crisis is well documented.  In a country with the highest life expectancy in the world and one of the lowest birth rates, one could expect some good business opportunities in the aged care area.

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