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Spending

27

Jun

Springtime Comes to Consumerland

By Dominic Carter

 

Those of us who have lived in Japan for some time will often marvel at how quickly and definitely the seasons change. One day it’s winter and the next it’s spring – such is the speed with which the seemingly entrenched weather pattern can change. So also it seems with the economic mood. As late as six months ago I was making presentations to our clients on the basis that we were faced with a consumer in full retrenchment.

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01

Oct

Standard of Living in Japan Stacks Up Fairly Well

By Debbie Howard

 

During the two so-called ‘lost decades’ since the early 1990s, the standard of living of the average Japanese household has been maintained, and on some counts, has even increased somewhat.

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01

Oct

“Wait and See” Attitude on Digital Marketing Strategies Could Prove to be Fatal

By Debbie Howard

 

Having spent the past 28 years observing the Japanese market and its trials and tribulations, I am always amused by the “is Japan back” question, which I have heard on a number of occasions over the years.  Did anyone really ever think that Japan had gone “somewhere else” while we weren’t looking?

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21

Apr

Connecting With Consumers

By Dominic Carter

 

Nowadays, it’s often said that television is a dying medium and that newer, more interactive forms of media are taking its place. This is certainly as true in Japan as it is anywhere else. But even in the world’s biggest advertising market, the US, TV still has an important role to play. We can see this evidenced by the hype that surrounds each year’s highly anticipated Superbowl ads.

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20

Jan

Hankyu to the Metrosexual

By Dominic Carter

 

Given that the market for luxury in Japan has been shrinking in recent years, Hankyu’s decision to double down by opening a luxury emporium exclusively for men seems like a bold one.

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07

Dec

Housing and Inheritance Tax Reform Offer Opportunity for Improving Quality of Life

By Debbie Howard

 

Although the proportion of Asia’s wealth that is concentrated in China and India is expanding rather quickly, the vast majority is still concentrated in Japan, where millionaires control some $3.2 trillion, or 43% of Asia’s non-property-related assets, according to a recent survey released by Bank of America Merrill Lynch (BAC) and Capgemini.

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19

May

Behold the Spending Power of the Japanese Consumer

By Debbie Howard

 

Japanese consumers are among the most well-heeled and sophisticated in the world, with consumer spending in Japan reportedly accounting for approximately 11% of the global economy.

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