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Social

24

Nov

Facebook & Social in Japan

By Dominic Carter

 

At the beginning of 2011 The New York Times wrote a piece with a headline “Facebook Wins Relatively Few Friends in Japan”. At the time it seemed like Facebook had failed to ignite anything like the kind of addictive behaviour it had everywhere else in the developed world. Although Twitter had been growing strongly, for more involved interactions with their peers Japanese seemed to be studiously ignoring Facebook in favour of locally developed platforms, led by Mixi. What a difference a year or two makes. Fast-forward to the end of 2012 and Facebook appears to be catching on like wildfire, as it has in country after country around the world. So, Japan is not so different after all?

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20

Feb

Crisis Management and Social Media

By Dominic Carter

 

Any of us who experienced the events of March 11, 2011 and their aftermath will understand just how intrinsic social media platforms have become to the way we gather information and communicate with the world.

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20

Jul

Despite Economic Doldrums, Digital Opportunities Abroad

By Debbie Howard

 

Several recent successes by both U.S. and Japanese companies illustrate how rapidly Japanese consumers are adapting to the digital world. These market triumphs range from digital devices and social networking to online sales and electronic money; taken together, they emphasize the importance of considering the digital landscape in communications and marketing endeavors.

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01

Jun

On Top in Tokyo?

By Dominic Carter

 

The arena is Tokyo, Japan, the style-savvy information capital of the world.  In this media-driven society, the hot topic of the morning news can quickly become the hot gossip of the entire country.  This being so, stars may have it rougher than it seems as they try to keep up appearances in the daily grind of this media pressure cooker called Tokyo.

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