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Brand

19

Aug

Social Media: The Double-edged Sword

by Jared Campion
Managing Director, The Wa Group K.K.

One of the big social media phenomena of last year involved participants willingly pouring icy water over their heads. This online campaign for ALS (aka Lou Gehrig’s Disease) research was started accidentally, went viral, and brought in over $100 million in about one month.

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03

Mar

Risa Hamada Joins CarterJMRN KK

Risa Hamada
Client Service Director (bilingual)

Tokyo, Japan – March 3, 2014 – CarterJMRN KK is pleased to announce that Risa Hamada has joined its growing team to serve as Client Service Director, effective March 3, 2014.

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06

May

Cool Japan

By Dominic Carter

 

On a recent business trip to Singapore I was taken aback when told by someone well connected in the American business community there, “Japan? Oh that’s just a niche market, nobody’s that interested in it anymore”. What a wake up call for anyone who has devoted his career to this market! With its tendency to control and limit foreign goods and influences, it’s fair to say that Japan seems to have worked very hard to earn this position as a niche player. To anyone living in this huge market, the description as “niche” seems, frankly, ridiculous. However when you consider the Everest-style learning curve required and all the challenges of growing a foreign-owned business here, it’s easy to see how some would think of Japan as a large, but largely irrelevant market.

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08

Aug

In Today’s World, Reputations Hinge on Information Security

By Debbie Howard

 

Two recent high-profile data breaches – at Sony Corp. and U.S. marketing firm Epsilon – have once again highlighted the critical importance of information security. Each of these incidents was referred to as the largest and/ or worst information leak in history and affected millions of people, if not hundreds of millions.

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02

May

Convergence of Quake Aid Brings Hope, Inspiration to Forge Ahead

By Debbie Howard

 

I am filled with hope as I watch literally everyone I know scrambling to find ways to contribute to the rebuilding of the Tohoku region in this post-quake period. Indeed, it is difficult to think of anything else these days.

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17

Jan

“Perfect Marketing Storm” Means Smart Tactics More Vital Than Ever

By Debbie Howard

 

After the past few years of poor economic growth and constrained consumer purchase behavior, 2011 promises to be a challenging one from a marketing viewpoint.

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26

Mar

Japan: Back to the Future of Marketing

By Dominic Carter

 

The modus operandi of Japanese consumer product companies, with their use of “disposable” branding strategies, holds valuable lessons for western marketers in their home markets searching for growth in increasingly fragmented, experience-seeking markets.

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16

Nov

Luxury Brands Find Growing Demand for ‘Emerald’ Goods

By Debbie Howard

 

Since Japanese consumers drive 40% of global sales revenue for luxury branded goods, it is easy to see why luxury brand marketers put great stock in what these important customers are thinking and how they are behaving.

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