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Industry

19

Aug

Umami – Why Japan’s Cuisine Will Capture You

by Dominic Carter
CEO, CarterJMRN K.K.

Sour, sweet, salty and bitter – these are what we all learned in school were the four tastes. If you were really paying attention,
you may remember specifically which part of the tongue picks up which taste (although I never quite agreed in real life that I could
only taste sour on the sides of my tongue, or sweet on the front). It was only around 10 years ago, while working on a consumer research
project for a client that creates flavours, that I started to hear about a new taste called umami.

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19

Aug

The Business of Omotenashi

by Dominic Carter
CEO, CarterJMRN K.K.

Much has been written and spoken lately about the Cool Japan initiative. With the slogan having been in common use since the early 2000s, the idea of Cool Japan is not a new one.

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05

Jul

The Business of Omotenashi

by Dominic Carter
CEO, CarterJMRN K.K.
 

Much has been written and spoken lately about the “Cool Japan” initiative. With the slogan having been in common use since the early 2000s, the idea of Cool Japan is not a new one.

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10

Jun

Racist in the West, Cool in Japan

By Mika Fukuda
Intern, CarterJMRN K.K.
 

From Gwen Stefani’s “Harajuku Girls” backup dancers to Katy Perry’s geisha get-up for the 2013 American Music Awards, what has been criticised in the West as racial appropriation of Japanese culture for the sake of entertainment seems to have had an entirely opposite reception in Japan.

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27

Mar

Karaoke – Like It Or Not, It’s Here to Stay

By Debbie Howard
Chairman, CarterJMRN K.K.
 

One aspect of Japanese leisure culture to which nearly every visitor to Japan is exposed is the ubiquitous practice of karaoke – the practice of singing popular songs with recorded background music – usually involving copious libations and a modicum of self-humiliation.

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25

Mar

Japan’s Biggest Pop Star is Not Even Human

By Debbie Howard

 

She has over 100,000 original songs under her name, some of which have been top karaoke picks in Japan for several years in a row. She has 1.8mn (and growing!) followers on Facebook—more than any other individual Japanese pop star or pop group. She has sold out concerts around the world and has served as the face for such top global brands as Louis Vuitton, Google, and Toyota.

But she’s not human.

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14

Feb

It Is Not Obsession, It Is Love

Why Japan’s Cuisine Will Capture You

By Dominic Carter

 

The beginning of 2014 marks the end of my fifteenth year in Japan. That’s more than enough time in one place for any self-respecting expat so, on visits back home, despairing friends and relatives will often ask what on earth I’m still doing here.

I just point to my belly.

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14

Oct

New Electric Era?

Tesla must adapt its vehicles to succeed in Japan

By Dominic Carter

 

Anyone paying attention to the stock market over the past six months will have borne witness to the incredible run up of the price of electric vehicle maker Tesla Motors, Inc.

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14

Sep

Playing Its Own Tune

Despite changes Worldwide, the music industry here is still driven by CDs

By Dominic Carter

 

Many a time it has been said that Japan likes to do things its own way. And nowhere is this truer than in the music business. In the past decade in Western markets we have witnessed an almost complete transformation in the landscape of the music industry.

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27

Jun

Time for a Change

By Dominic Carter

 

After years of reporting on a Japanese consumer in retreat, we believe we are starting to see a sea change.

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