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Distribution

09

Jan

Distribution and Communications Strategies Will Drive Marketing Successes in 2012

By Debbie Howard

 

At the beginning of last year, I predicted a “perfect marketing storm” in terms of the rapid evolution of both distribution channels and consumer communications channels.  This storm would require companies in Japan – whether foreign or domestic – to work even harder than before to capture and maintain customer favor.  With the triple disaster of 3/11, what was going to be a challenging year became even more challenging. Many companies and individuals rose to the occasion to support those in the stricken area, and indeed to restore a modicum of normalcy in a very tough situation that continued throughout the year.

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28

Mar

With Nerves of Steel We Can Move Forward Together

By Debbie Howard

 

On March 13, I sorrowfully opened a folder on my laptop called “earthquake.” One week later, it is as full of documents, links and other data as one of my complicated market research projects.

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27

Sep

Creative Destruction Yielding Very Different Retail Battleground

By Debbie Howard

 

Not dissimilar to the dramatic redrawing of retail distribution in the 1990s – during which time we saw the advent of outlet malls and 100-yen shops, as well as the proliferation of convenience stores – Japan’s retail landscape is undergoing another seismic shift.

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23

Aug

Japan Cuddles Up With E-books

By Debbie Howard

 

One of the hottest product categories this year is that of electronic readers, including the explosion of business in the form of electronic books and other digitally published materials.

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04

Apr

Want to See Innovation in Action – Look at Evolving Drugstore Sector

By Debbie Howard

 

Japan may be a long way from the 24-hour drive-through pharmacies that one sees in the U.S., but a recent flurry of activity to create “new types of drugstores” shows that innovation is alive and well.

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01

Mar

Changes in Distribution Channels Linked to Craving for Convenience

By Debbie Howard

 

Walking through Takashimaya Co.’s department store in Tokyo’s Nihombashi district last week, I was impressed by its grandeur, efficient staff and presentation of luxury brands.  However, I also noted its “emptiness” in terms of number of customers.

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28

Oct

Wine Serves Up Good Model for Product Success

By Debbie Howard

 

Amidst flat to declining total alcohol consumption in Japan, wine consumption has risen more than threefold since 1965, and is now enjoying wider acceptance by Japanese consumers than ever before.

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14

Apr

In Japan, Keys to Success Same Regardless of Product, Service

By Debbie Howard

 

It’s been nearly 23 years since I first started studying Japanese consumers and their reactions to pretty much every type of product and service available in the world today.  During this time, I’ve observed some real success stories – and some real disappointments – in widely diverse categories ranging from luxury handbags to high-end investment vehicles to assisted living facilities.

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08

Oct

Rise of Informed Patient Pushes Changes in Health-Care Delivery

By Debbie Howard

 

Japan is traditionally a “push” market, with products pumped through distribution channels and consumers having little “pull” for changing what is offered.

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