Image Image Image Image Image

Purchasing Power

01

Oct

Standard of Living in Japan Stacks Up Fairly Well

By Debbie Howard

 

During the two so-called ‘lost decades’ since the early 1990s, the standard of living of the average Japanese household has been maintained, and on some counts, has even increased somewhat.

Read more…

02

Jul

Seniors Serve Up Cornucopia of Opportunities

By Debbie Howard

 

Perhaps the most important and far-ranging phenomenon to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society.

Read more…

21

Apr

Cots & Dogs

By Dominic Carter

 

Japan’s population crisis is well documented.  In a country with the highest life expectancy in the world and one of the lowest birth rates, one could expect some good business opportunities in the aged care area.

Read more…

10

May

Other Nations May be Hotter, but Japan Still Offers Big Opportunity

By Debbie Howard

 

After years of being billed as “the world’s second-largest economy,” it appears that 2010 may be the year in which Japan’s economy is officially surpassed by China’s. Since gross domestic product comparisons are made in dollar terms, foreign exchange movements may impact the exact timing. But it will be soon. Japan’s GDP for 2009 stood at $5.1 trillion, only slightly higher than China’s $4.9 trillion, according to Cabinet Office and International Monetary Fund calculations.

Read more…

07

Dec

Housing and Inheritance Tax Reform Offer Opportunity for Improving Quality of Life

By Debbie Howard

 

Although the proportion of Asia’s wealth that is concentrated in China and India is expanding rather quickly, the vast majority is still concentrated in Japan, where millionaires control some $3.2 trillion, or 43% of Asia’s non-property-related assets, according to a recent survey released by Bank of America Merrill Lynch (BAC) and Capgemini.

Read more…

11

May

Japan’s Aging Trends Provide Marketers with Stable, Large-scale Opportunities for Years to Come

By Debbie Howard

 

One of the most important and far-ranging areas to consider when marketing any product or service in Japan is the sheer power represented by the huge and growing demographic of its aging society.

Read more…

15

Dec

Even on a Bad Day, Japanese Market Continues to Offer Promise

By Debbie Howard

 

As we approach the end of the year with a frightening global financial mood and both Japan and U.S. officially “in recession,” it’s a good time to take a step back and recall just how strong a market opportunity Japan continues to offer.

Read more…

19

May

Behold the Spending Power of the Japanese Consumer

By Debbie Howard

 

Japanese consumers are among the most well-heeled and sophisticated in the world, with consumer spending in Japan reportedly accounting for approximately 11% of the global economy.

Read more…

04

Feb

Aging of Japan Spells Trouble but Also Offers Opportunities

By Debbie Howard

 

It’s no secret that there are a number of pressures forcing needed debate in Japan regarding further needed change.  Not the least of these is the “rapid aging of Japan” — the most accelerated among all developed countries.

Read more…

29

Oct

Japan Serves Up Market for Sophisticated Products, Services

By Debbie Howard

 

I am sometimes asked to explain why Japan is still a relevant Asian market that foreign multinationals should consider in light of the rapid uptake of markets such as China and India.

Read more…